Our Customers
We are a customer oriented organization constantly innovating to bring the authentic Indian food for our customers. It is our endeavor to supply safe food to all our customers It is our foundation on efficient systems and investments in technology that has helped us achieve a leading position in the Indian food business.
Our valued customer base includes the major grocery multiples - Asda, Tesco, WmMorrisons, Waitrose and Somerfield. The East End brand is also stocked by over 80% of independent food retailers in the UK. Our new packaging formats have been welcomed by retailers and consumers alike.
Our self merchandising packs have been well received by retail customers saving them time and effort when displaying the brand on the shelf. The reduced time in stacking our products on shelves and convenience in storing and using of our products is an example of our commitment to our customers. We have very good relationships with some of the big names in the European retail market with our presence in over 20 countries in the continent.
Significant growth has been experienced with in the food service sector. Caterers acknowledge the comprehensive range and superior quality of our catering lines.