Traceability

East End has achieved a high level of purity through the following strategies:

Educating the farmers to use new farming methods using minimum quantities of pesticides;
Produce is delivered direct from the farmer to our approved processor thus eliminating unhygienic open-air markets and the chain of dealers, to minimize the risk of contamination;
The produce is then sorted by hand discarding any non conforming material;
Next the material is tested in the laboratory at source before processing;
The spice is stored in dry conditions, avoiding the risk of high moisture and aflatoxin;
The material is processed. Strong magnets are used at every stage to ensure any metal is fully extracted before the bagging operation;
Once all quality checks have been made the final bagging operation takes place;
The material is finally approved for shipment in a container. East End paprika and chilli are amongst the purest in Europe. This is why our products meet the very stringent German standards.