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East End Premium Gold Atta UPDATE

Atta Image


We mill Premium Gold chapatti flour at our own mill based in West Bromwich, UK. We source our wheat from our reputed suppliers. The wheat is cleaned in our state of the art flour mill. The cleaned wheat is ground in a specially designed stone grinding mill (Chakki). We are aware that there is a video circulating on social media about East End Premium Gold...


Win A Diamond Ring Every Day With East End!

Diamond Ring


From 18th April until 16th July 2015, buy promotional packs of East End products, peel the sticker on the pack to reveal your unique code and text 'East End' followed by your code to 66777 for a chance to win a diamond ring.  We are giving away 90 rings... One every day for 90 days! Follow the link below for your chance to win![]


Buy East End Products Online!



  Follow the link below to visit our online shop![]


Chairman Tony Deep Wouhra MBE visits Sir James Bevan

Tony Deep Sir James Bevon


    Tony Deep Wouhra MBE, Chairman of East End Foods, visited Sir James Bevan, the British High Commissioner to India, at London in March 2014. They first met last year, where Tony Deep and Paul Deep, Director of East End Foods, travelled to India with the Prime Minister, Rt Hon David Cameron and the British trade delegation.  They now regularly meet to discuss and maintain the partnership that East...


East End Foods Achieves 'Asian Business of the Year 2013 Award

Asian Business awards 2013


  FRIDAY 26TH APRIL 2013, BIRMINGHAM From curry houses to care homes, petrol stations to packaging industries and snacks to stock trading - the very best of British Asian enterprise in Birmingham was in the spotlight at the launch of the Asian Business Awards Midlands on Friday (26/4/13). Hosted by the Asian Media and Marketing Group (AMG), publishers of Eastern Eye and Garavi Gujarat, the awards are...


Director Jason Wouhra is new chairman of regional IoD

Jason Wouhra IoD


Birmingham businessman Jason Wouhra (Left) has been named as the new chairman of the Institute of Directors in the West Midlands. Mr Wouhra, who takes over from John Rider (Right) at the beginning of April, is the region’s youngest ever chairman at 35. He is a director and company secretary of East End Foods plc, the £180 million annual turnover wholesaler of high quality ethnic foods which is...


From Birmingham To Bombay - A New Show Sponsored By East End

Birmingham to Bomaby


*From Birmingham to Bombay* looks at the global love affair of Indian food and curries with Head Chef, Alan Coxan. Filmed in both the UK and 7 locations in and around India, each show features a distinct famous curry and sets out to see if the culinary interpretations cooked in the UK by the best Anglo–Indian chefs are different from their Indian counterparts. The show traces back the curry...


Good Food Show - 28th November - 2nd December 2012

Good Food Show Logo


The BBC Good Food Show is the biggest food event of the year! Enjoy visiting the different food stands and also experience great shopping from the UK's finest producers. New for this year every visitor can view live demos from top chefs including James Martin, the Hairy Bikers and Gino D’Acampo. Plus get inspirational ideas from your favourite Master Chefs and The Great British Bake Off...


HP Sauce factory site purchased

HP Site


  Up to 200 new jobs could be created on the site of the former HP Sauce factory in Birmingham. Heinz closed the factory in 2007 with the loss of 125 jobs and moved production to the Netherlands. The Wouhras plan to build a food wholesaler and conference centre as well as a 15-storey building to replace the factory's iconic tower. The tower and factory on the six-acre...


Rt. Hon Prime Minister David Cameron's Visit

David Cameron Visit 2


Prime Minister visited East End House on 3rd August 2010. The company was told it would be receiving a special government guest at its West Bromwich depot, and management were delighted to discover the VIP was the Prime Minister. David Cameron met the Wouhra brothers who own the business, and went on a tour of the depot. He then had a meeting with them to talk more...